March 26, 2020

Your Period, Rebranded (Win! A $100 Aisle Gift Card!)

The OG of sustainable menstrual products, Lunapads, is rebranding in a bid to remain environmentally conscious and fully inclusive. Now named Aisle, we chatted with company CEO Suzanne Siemens about the change, Lunapads' new use of a material called Truetex and the stigma surrounding women's periods. —Vita Daily


Hi Suzanne! What makes Lunapads the "OG" of sustainable menstrual products? And, what's a sustainable menstrual product anyway?

Aisle, formerly Lunapads, has been pioneering the movement towards sustainable menstrual products since 1993 and has been an award-winning B Corporation since 2012. It doesn’t get more OG than that. To us, a sustainable menstrual product is one that thinks about the total impact of the product on the planet. For us, it’s not enough to be reusable. Where are our fabrics sourced? Is the product durable and long-lasting? And what is the carbon footprint? We embrace a holistic approach to manufacturing that means that our products are high-performance for our customers, but gentle on the planet.

Tell us about Lunapads' rebrand: what, why, and why now?

Lunapads has been around for 27 years. In that time, we’ve learned a lot from our customers about what they need and what the world needs. Aisle is our way of building a place for all those who came to us with advice, questions and feedback—we’re mirroring their energy to create the best place in the world to have your period. Our new products are the final product of a lot of research and development; We wanted to incorporate a bold visual statement that really reflected a fresh and enthusiastic approach to what we do best—sustainable period care.

What is Truetex, and what excites you most about it?

For maximum comfort, a product really needs to wick moisture away from the user whilst still being superabsorbent. Truetex achieves these goals by blending hydrophobic and hydrophilic fibres at the yarn level, which we’ve then woven in different ways to achieve the performance that we want. Most textiles that achieve this performance through additional chemical finishes; we wanted to avoid those finishes for ecological and health reasons, as well as a commitment to long-lasting performance.

And how about your ongoing charitable initiatives?

We’re committed to dignified periods and Aisle gives back to its community regularly. We remain committed to AFRIpads, our longtime Ugandan partner, as well as local partners like the United Way, to promote period equity for all menstruators. Our values around period equity continues to deepen as we lean in more towards ensuring everyone who has a period can feel dignity and security.

If you could rebrand women's periods, what would you change?

Despite periods being a completely normal bodily function they remain taboo and are managed in a highly unsustainable and wasteful manner. If we could rebrand periods, we’d change the discourse about periods and how they are simply a normal bodily function that supports our reproductive health. That’s the big reason we rebranded. We wanted to make a bold statement about taking back the period aisle: transforming it from a place of shame and waste to a space of empowerment and sustainability. Aisle is where you can find products that look good and work great; where everyone is welcome, regardless of body, gender or flow. When we can get to a place where periods are considered normal, we will feel more empowered to talk positively about our bodies and our reproductive health. Having greater agency about our bodies and making a stronger commitment to sustainability in our product choices will positively shift our collective behaviours and health of the planet.

Win! A $100 Aisle Gift Card!

We have a winner! Congratulations Gail A. of Toronto, who won a $100 gift card from Aisle (formerly Lunapads)!

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