January 17, 2020

Lunar Lookbook

Celebrating fashion, warmth, joy and family togetherness this festive season, celebrity couple Zanilia Zhao and William Feng will front H&M’s 2020 Chinese New Year campaign, with the retailer's special collection in stores and online in a dozen markets around the world, including (lucky lunar us!) Canada.

h&m

Recognized as an exceptionally loving duo, the affection between Zhao and Feng was palpable during the campaign shoot; the fact that it was their first time being featured in a campaign as a couple made the experience all the more memorable and special to the pair. The atmosphere on set was heart-warming, relaxing and pure fun, contributing to the spirit of celebration and togetherness that defines this special time of year.

h&m

“We can’t express how happy and honoured we are to be a part of this special H&M Chinese New Year campaign," Feng says. "Zanilia and I hope that the collection will resonate with everyone this festive season, and that everyone will love it as much as we do.”

h&m

Featuring playful cherry and rich-red hues with contemporary designs and motifs that play to the holiday, H&M’s 2020 Chinese New Year collection is a curation of more than 100 pieces for the whole family, including menswear, womenswear, teens and children’s wear. —Noa Nichol

hm.com


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