Canada Day is just around the corner so, in the spirit of celebrating our beautiful country, our pals at Molson have launched an initiative that’s all about pride in Canadian beer.
Interestingly, unlike many countries in the world who pick their own beer first, Canada’s No. 1-selling beer isn’t a Canadian-founded brand. That’s why, in the lead up to Canada Day, Molson is on a mission to celebrate Canadian beer. Not just Molson Canadian, but all the great beer brands from this great land. Molson is extending the ultimate Canadian gesture by opening up its case to other brands for the first time to create the most Canadian case of beer ever for limited-edition sale. The Canadian Case is a one-of-a-kind variety pack featuring Canadian-founded brews, standing together, label to label. Brewers can let Molson know if they want in online, and the rest of us? Canadians can tell Molson which Canadian-founded beer brand they’d like to spotlight by tagging @Molson_Canadian and #MakeitCanadianBeer on Twitter or @MolsonCanadian and #MakeitCanadian on Instagram and Molson will reach out!
The froth on the top? Molson will also be donating $5 for every special-edition case printed (up to $25,000) to local charities supporting people and communities in need of a helping hand in this particularly difficult year. How Canadian, eh?! —Vita Daily