When eos invited Vancouver influencer Sydney Socias to New York to co-create its 2019 Flavor Lab collection of balms, she smacked her lips at the chance. We chatted with @theworkinggirl.ca about her experience—and *tried* to get her to pick her fave from this juicy range! —Noa Nichol
Hi Sydney! How did this collab evolve?
Nineteen influencers from nine countries were asked to participate in #eos avorlab and I was one of three from Canada and the only influencer from the West Coast, which was like getting the golden ticket!
What was the experience like?
We spent time in the lab learning about the company’s best practices and trend forecasts and were encouraged to get hands-on mixing up different flavour profiles and concoctions based on what we personally like, keeping our audiences in mind. We even got to wear custom pink lab coats embroidered with our names and Instagram handles!
What was your input when it came to helping eos trend cast and co-create the avours?
I know what I like and what I’m naturally drawn to. I also pay very close attention to my audience—what they tell me, what their preferences are, what they like. Keeping all of this in mind, it was easy to incorporate those hot points when selecting ingredients and flavour profiles for the new balms. Using ingredients like mint, eucalyptus, coconut, English rose, watermelon and raspberry really appealed to me; I knew I wanted to create something fresh, fun and energizing.
How did you document and share the experience socially?
I shared the whole trip on Instagram but also made sure to continue the conversation once I got the first samples back from the lab, while I was testing the samples and when the final balms had been created. My audience has been along for the whole ride!
Your favourite part of the journey?
I am super proud of my partnership with eos. Getting to be hands-on in the creative process was a huge thrill and a great learning opportunity.
What do you continue to love about eos as a brand?
I have been religiously using the signature round balms since they first came out. I have one practically everywhere you can imagine: in my purse, on my bedside table, in my car, on my desk! They deliver long-lasting moisture and are created with natural ingredients and without parabens and phthalate. I also love the company’s transparency and attention to detail. They look into things that other companies miss; for example, they did a really deep dive into my social accounts and my blog and because of that I feel like they were able to understand me, as a creator, which ultimately makes the partnership so much stronger. I don’t have a hundred thousand followers on Instagram but eos sees the value, and that’s a partnership I want to continue to water and nurture and grow.
If you could choose just one, which Flavor Lab creation is your fave?!
I actually do love how they all turned out but my current faves are the Watermelon Frosé, Lychee Martini, Beach Coconut and Eucalyptus. I hope you find at least one that you love, too!
Photo by Melissa Skoda.
Win! An eos Prize Pack!
We have a winner! Congratulations Lindsay L. of Burnaby, B.C., who won an eos Flavor Lab prize pack!