This just in from Justin Bieber: the Grammy-nominated artist helped select the gender-neutral fragrance and co-design the packaging (marked with the words “Be Kind. Stress Less. Hug More.”) of Schmidt’s Here + Now natural deodorant ($9), with an aim to inspire a new generation of natural-deodorant users.
“Here + Now is all about living in this moment we’ve been given and making the most of it,” says Bieber. “I try to share that message through my music, my lifestyle and through the partners I choose to collaborate with. Schmidt’s is a great brand whose products promote natural self-care, which is something I really believe in: take care of yourself, live your best life, and always be Here + Now."
Like all Schmidt’s products, Here+Now is plant based, certified vegan and cruelty free, and never formulated with aluminum or artificial fragrance—consider Bieber a bonus. —Vita Daily