Today (July 29th, 2019) is National Lipstick Day and we’re sharing our fave new lippie shades and formulas to celebrate! Whether you’re rocking a bold and classic red lip or a Kardashian-worthy nude, lipstick has the ability to amp up your selfie with just a few swipes. —Vicki Duong
kat von d everlasting liquid lipstick. Known for its longwearing and easy application, Kat Von D has become synonymous with the perfect matte lip. While other liquid sticks have a tendency to settle into fine lines and leave your lips dry, KVD’s Everlasting Liquid Lipstick ($27) in a cruelty-free formula contains vitamin E and sunflower seed extract to help hydrate your kisser.
charlotte tilbury k.i.s.s.i.n.g lipstick. With a cashmere-soft satin finish it’s no wonder the Charlotte Tilbury lipsticks are top among celebs. The brand's K.I.S.S.I.N.G lipstick ($43) has built-in UV protection plus light-diffusing pigments, which provide full coverage and better-looking smackers. Searching for the perfect nude? Look no further than the aptly named Kim K.W shade.
evio hydrating lip gloss. While not technically a lipstick, Evio Hydrating Lip Gloss ($14) offers all the pigment punch of one with the look and feel of a gloss. The formula never sticks and is rich in antioxidants (it's cruelty free and vegan, to boot). The best thing about this formula? With a slight staining effect it doubles as a sheer, blendable blush as well!
maybelline colour sensational lipstick. When it comes to picking out the perfect shade there's something about a classic that will always trump a trend. Maybelline makes choosing a will-never-go-out-style go-to easy with its Made for All Sensational collection ($11 each). Featuring classic red, mauve, plum and more, each shade was tested on more than 50 different skin tones to ensure they are all truly suitable for all types of lipstick wearers.
revlon ultra hd matte lip mousse. Need something that punches up the colour but has a whipped texture that fades to a light lip stain? Look no further than Revlon’s Ultra HD Lip Mousse ($10). It dries down to a smooth matte finish without ever feeling dry. Bonus: it's scented like sweet mangos and vanilla!