February 4, 2019

Benefit Cosmetics #BOSSBROWS

Attention all Boss Babes!

benefit brows

Our all-time-fave brow brand, Benefit Cosmetics, is launching a new #BOSSBROWS campaign this month, with an aim to encourage women to raise their brows and their voices to tell stories to empower and inspire those around them. In a time where feminism reigns and girl gangs rule, we’re exciting to join Benefit in celebrating bold brows and the even bolder women behind them!

benefit brows

#BOSSBROWS features three inspiring women: Ericka Hart, activist for equality, Mama Cax, activist for body positivity, and Jen Gotch, founder of Ban.do; keep an eye on @benefitcanada to hear their's and others' inspiring stories! Also, limited-ed #BOSSBROWS kits—including Benefit’s beloved Gimme Brow+ volumizing fibre brow gel and Precisely, My Brow Pencil ultra-fine shaping brow pencil, housed in an exclusive Boss Brows cosmetic pouch ($46)—will be available exclusively at Sephora.ca.

Brow power! —Vita Daily


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